if you do editorial photography, the copy tone would be different from the one for maternity type photography). When you do that, try to write it in an active voice - as you would actually speak to the client face to face, and use their language/tone (i.e. Now that you know who is your ideal client, and you have your packages ready, as well as your approach, you can start writing out your copy.
Depending on how you work, you can list out add-ons, which are a great possibility to offer products on top of your services, or additional hours. Through package comparison, you are actually offering your potential clients the ability to control their investment. hour-based packages or the number of images delivered). Listing out package deliverables is helpful when you have several packages that differ based on quantity (ie. a venue you always wanted to work with, or a destination wedding, etc., communicate this possibility through a travel list. If you are open to shoot under budget for the right type of client, i.e. Prepare a list of your available packages and what they include - possible add-ons, or any a-la-carte options. It will be a whole experience, masterfully guided by you!ģ. Let your clients know that they will receive so much more than just photos.
#Squarespace website pricing how to
If you do family or couple shoots, prepare a guideline on how to dress for the day. If you do elopements, create a checklist of what the couple needs to prepare. If you are a wedding photographer, offer your clients tips on what mistakes to avoid on the day. Make sure you dive into all the benefits of hiring you, besides the usual package deliverables.ĭepending on your genre of photography, you shouldn’t forget that you are an expert in what you do. They are not only unique but also priceless. Creating memories that last), and the way you cultivate relationships - these are all values. Your approach to photography, your process, your brand promise (i.e. This way, you will feel more confident setting bigger prices, because the investment is directly correlated to the value you offer. Establish value first and list your benefitsīefore you present your packages and options, make sure you establish your value first. Once you define your target customer and what they care about in life (including photography services) you can move to the next step.Ģ. Whether you are planning to reach their emotions or offer information, your headline and your communication should be addressed to your ideal client and should include a call to action. Likewise, if your clients are families, creative businesses, or other niches, they’ll expect something totally different from your pricing page, starting from the design and ending with the extra services/products that go with your services.Īt this point, it’s very important to put yourself in your client’s shoes, and ask yourself the right questions. For wedding photography especially - there are a lot of things that can go wrong on the day, so you can use your pricing page as an opportunity to address those fears and ensure your potential client that you’re the right person for the job. The bigger the price and commitment, the more you have to “convince” your potential customers that you are the right fit for them. For example, if you photograph weddings, you must already know that your clients need extra attention before booking the shoot, and you can talk about how you approach this issue on your Pricing Page. You need to really know your customer, to be able to speak their language and create a connection. Take as much time as you need here, the more detailed a profile of your ideal client you create, the better. Do a bit of research - think of what they do for a living, what income level they have, what hobbies they enjoy, who they follow on Instagram, what do their Pinterest boards look like, etc. Who is your client? Who is looking online for your services? Even if you shoot wedding or family photography - there is usually one person who takes on the role to find a photographer. Think of your target customer and address their fears
Build a strong pricing page on your site, step by stepġ. Don’t worry, we’ve got you covered! In this article, we will go over 6 tips on how to build a pricing page, starting with the planning stage and moving on to implementation.īuilding a pricing page (or any other page) on your Squarespace website can be an enjoyable process if you know: who it is for (page audience), what you want to achieve (page purpose), and how you want it to look (page structure and content).
If you decided to add a pricing page on your Squarespace site, you might find yourself staring at the blank page on your screen wondering where to start.
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